Stop drowning in messy spreadsheets, repeated data entry and chasing documents. I'm an AI consultant in London, and I build custom internal systems around how your team already works, connected to the tools you already use, with AI doing the boring parts.
A free 30-minute call. You leave knowing what to automate first, whether we work together or not.
Built by Rashid, founder of Layerform System Ltd. Over 15 years turning messy manual processes into working software, for logistics, property, legal and the NHS. The person you talk to on the call is the person who builds your system.
Most growing firms lose whole days to work that never needed a person. Updating spreadsheets, chasing clients for missing documents and forms, checking paperwork by hand, copying data between tools, and drafting the same client updates again and again.
Each task looks small on its own. Together they slow everything down, cause mistakes, and cap how many clients your team can take on without hiring more people.
I don't sell templates, and I won't tell you to change how you work. I look at your actual daily processes and build custom software that runs them on autopilot.
A few of the everyday jobs a custom-built system can quietly take over. If something here sounds like your week, it can almost certainly run itself.
Chasing documents, forms, or missing information.
Updating spreadsheets and reports automatically.
Turning emails, files, and messages into structured data.
Creating internal dashboards so teams can see what matters.
Connecting different tools so information isn't entered twice.
Automating client and customer updates.
Organising tasks, cases, jobs, bookings, or staff workflows.
Building AI agents that handle repeated admin tasks.
You've spent years bending your team around off-the-shelf tools. I do the opposite. I build the system around you, usually a mix of these.
Custom internal systems that run your daily operations end to end, built to match your exact workflow.
Connections between the tools you already use, so nothing is typed twice and nothing gets lost between systems.
AI agents that do the chasing, checking and drafting, the work nobody was actually hired to do.
One dashboard where your team can see and run everything, instead of six tabs and a shared inbox.
I work with growing businesses and professional firms: legal, accountancy, property, logistics, and other service businesses.
Real systems that real businesses run on, every one built for that business's exact workflow, not adapted from a template. This is the capability I'd bring to your firm.
A logistics operations platform for Amazon delivery partners: drivers, rotas, compliance, vehicle inspections and daily operations in one place, with AI that checks van photos for damage automatically. Built from real logistics experience, not guesswork.
Visit dspops.appA private scheduling, revenue tracking and reporting platform for high-end residential property firms. Staff rotas, forecasting and exportable reports, all in one place.
Private system, no public link.
A secure, centralised case platform I'm building for a UK immigration law firm. It replaces paper files, spreadsheets and shared inboxes with one place for cases, deadlines, documents and client updates.
Illustrative preview. Currently in build.
I look at how your business currently works, find the friction, and build a custom system around your real workflow. You stay involved at every step, in plain English.
We start with a free workflow audit. You walk me through your week, and I spot the manual work costing the most hours.
We map how the work actually flows, so the system fits reality, not a flowchart.
I build your system around that map. You see working pieces early, not one big reveal at the end.
I plug in the tools you already use, so data stops being entered twice.
Your team gets one clear place to run the whole operation, and the admin runs itself.
I'm Rashid, founder of Layerform System Ltd. I've spent over 15 years turning messy manual processes into working systems.
I built and sold a travel business in Dubai that ran on an automated booking system, ran a logistics company for six years, and built an automated performance dashboard at the NHS.
Based in London, I now build bespoke AI systems and custom internal tools for businesses drowning in manual admin. I don't sell templates or theory. I look at how your business actually works and build something that saves real time.
AI automation means using AI and software to do the repetitive, manual work your team does by hand, like sorting information, moving data between tools, drafting routine messages, and chasing updates. The result is less busywork, fewer mistakes, and more time for the work that needs a person.
Because everything I build is bespoke, I quote a fixed price per project after the free workflow audit, once I've seen the work involved. You know the full price before we start. No hidden retainers, no surprises.
Any growing business or professional firm with repetitive manual admin: legal, accountancy, property, logistics, and other service businesses. If your team spends hours on admin that feels like it should be automated, it probably can be.
No. I build around what you have: your spreadsheets, email, calendars and the software you already pay for. The new system connects them and fills the gaps, so your team isn't forced to start from scratch.
I'm based in London and work closely with London firms, but most of the work is done remotely, so I help businesses across the UK too.
Small automations can be live in days. A full internal system for a whole team takes longer, but you'll see working pieces early instead of waiting months for one big reveal.
No. That's the whole point. I handle the technical side and keep you in the loop in plain English.
Yes. That's exactly what the free workflow audit is for. We walk through how your team works and I'll point out the biggest time-wasters, even if you don't know where to start. If there's nothing worth building, I'll tell you that too.
Plain-English answers to the questions businesses ask before they start.
AI consultant in LondonWhat one should do for you, and five questions worth asking.
AI agent developmentWhere agents genuinely work, and where they fail.
Custom software developmentWhen building beats buying, and what it costs.
Business process automationWhat is worth automating, and why projects fail.
What is AI automation?A plain-English guide for UK businesses.
How much does AI automation cost?How it is priced, and how to tell if it is worth it.
See all guides, including law firms, accountants and estate agents
Show me where your team loses time, and I'll show you exactly what custom software could take off their plate. Free, no obligation, and worth the half hour even if we never work together.